The power of social media is often debated. Does it raise company awareness, is it necessary, does it bring new clients?

I’m a bit of a lover of Instagram and having recently listened to The Interior Design Business’ podcast episode Succeed with Social Media, I was very interested in the school of thought that Instagram was hugely important to the businesses in terms of showcasing work and for the brand however for the designers it didn’t drive new business.   I wondered if this would be the same when using Instagram as a tool to attract local business.

With Instagram you can admire brands and companies from afar, often feeling you know them without having met. One such company was local estate agent McArthur Scott (please hyper link to www.mcarthurscott.com), I followed their feeds, enjoying the way they promoted their properties for sale via expert imagery on Instagram. McArthur Scott successfully deliver estate agency marketing using Instagram.

So here I was admiring McArthur Scott and little did I know that their director Fiona McArthur was doing likewise with Devlin Interior Design. A connection formed via Instragram and I am delighted that Devlin Interior Design have been commissioned to design the interior of their brand new estate agency office in Gourock. Whilst the final designs and finishings have been selected, they remain top secret until the big reveal at the new office (hurry up NicoleA1) Here’s to a blossoming and long standing like-minded business relationship. Thanks Instagram! #socialmedia